How To Influence Anyone, Any Time, Anywhere: Subconscious Secrets
How
many times have you tried to influence, enroll, engage someone in the past 2
weeks?
How many times were you successful?
Now more than ever leaders need to be
able to influence outcomes.
Good intentions are rarely assumed, people are on
the lookout for manipulative tactics, and even subtle persuasion efforts are
suspect.
Influence is no longer about doing something to someone to get
what you want.
Real influence is about forging deep connections quickly,
stepping into someone’s world authentically, and striving for consistent
win/win outcomes.
Engagement--not Manipulation
Meta Programs are one of the most
potent neuroscience techniques we teach salespeople and leaders because they
enable one to most deeply step into someone else’s world.
When we train sales
teams on Meta Programs in selling scenarios, they close sales up to 50% faster.
When we work with marketing teams, their messages resonate with prospects more
deeply and can be up to 301% more effective.
In addition demand generation
increases by up to 237%.
Why? The same reason for all the
results: we build greater trust with the recipient of the message by profoundly
increasing safety, belonging, and
mattering.
Meta Programs are equally useful
whether the person you’re addressing is a team member, a board member, a sales
prospect, a client, or the recipient of a marketing message.
Speaking to
someone using their Meta Programs enables us to step into their world, ensures
profound rapport, and leads to outcomes that are better for everyone—while
fostering deep connection and trust.
Meta Programs operate on a range: we
don’t usually fall all the way to one side or the other as an absolute.
They
are also contextual, meaning that you may have one set of meta programs in the
context of work, another set when it comes to money, and yet another for
romantic love.
Though we generally have an overall set for how we approach
life.
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